A new digital service/platform called BehaviourExchange promises a revolution in the way companies behave and communicate with all of us today. The technology behind the project enables businesses to communicate more efficiently.
The problem with current B2C communication
Knowing and understanding the customer is crucial for success of any B2C business. It is the marketers’ Holy Grail to illuminate previously dark data and thus uncover consumer and product insights faster than the competition. For consumers, this makes for an intuitive experience that provides powerful utility within a trusted environment.
There are millions of B2C companies today that have difficulties getting to know their customers well enough; their demographic and psychographic characteristics, their interests, feelings, lifestyle preferences etc. With this precious insight businesses are able to adjust their offers and content on their websites according to each customer’s needs and interests – with the help of BehaviourExchange they can do that in real-time.
The solution: BehaviourExchnage
IN SHORT: Firstly, BehaviourExchange identifies and profiles visitors of a website in real time and, secondly, enables an automated customization of website content so that each visitor is greeted with a personalized offer of products, services and media content. Thirdly, the use of blockchain technology warrants a decentralized and safe record of all data. Join the Telegram group and keep up with the development!
Companies as well as regular internet users will benefit from this innovation that turns the tables on digital marketing; it presents a new approach to profiling, personalized web content, digital communication and advertising. BehaviourExchange creates a new engagement paradigm between brands and consumers. It cracks the code of how to reach a massive audience and have a personalized, one-to-one relationship with each consumer. For users this means they will see more content and offers suited for them – and avoid the usual bombardment with general advertisements.
With your help BehaviourExchange will shape the digital future and create a more satisfying online experience for businesses and customers alike. Become part of the project!
BehaviourExchange is offering a limited number of BEX tokens to early contributors in a private pre-sale on February 23rd 2018. If you wish to be a part of the project, you can whitelist on the official BehaviourExchange website.